Marketing Mastery for Massage Therapists » Retail Mastery - Profit with Products

Instructor: Cherie Sohnen Moe

Retail Mastery - Profit with Products

Two major ways to increase revenue in your practice are to increase the number of clients you see and increase the amount you sell (in services and products) to the same number of clients. Product sales is a natural extension of the standard of care and healing already associated with massage. Selling products in your practice is a great way to work smarter - not harder. You already have a relationship with your clients and retailing is simply another avenue of supporting your clients in their wellness.

Product sales adds value to your sessions, extends the benefits at home, and increases your bottom line. Clients like to get products from you and appreciate the convenience of purchasing from you. They expect you to know more about these products than they do and that you will choose the best ones for them. By selling clients the right products, you help them reduce their stress and improve their health.

Join Cherie Sohnen-Moe as she shares a multitude of ideas to help you ethically sell retail products and grow them into an integrated revenue stream for your practice. Explore how to choose products that are aligned with your own wellness philosophy, how to display and package merchandise for sale, and how to creatively sell products when you do outcalls. Whether you are a sole practitioner or run a clinic, you'll gather great ideas to implement right away!

Series: Marketing Mastery for Massage Therapists


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Continuing Education Hours
Connecting with the Right Clients: Target Marketing: 1
Maximize Marketing through Innovation: 1
Build Referrals by Generating Buzz!: 1
Present Yourself Powerfully: 1
Building Lasting Client Relationships: The Cornerstone of a Successful Practice: 1
Retail Mastery - Profit with Products: 1
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TOTAL: 6 CE hours

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