Cherie Sohnen Moe

Cherie Sohnen-Moe is an author, business coach and international workshop leader. She has been involved in the wellness field since 1978. Cherie was a faculty member at a massage school, natural health college, and acupuncture college, and also served on advisory boards for several schools.

She has written hundreds of articles, authored the books Business Mastery (now in its 5th edition) and Present Yourself Powerfully, and co-authored The Ethics of Touch and Retail Mastery.

Cherie holds a degree in psychology from UCLA, is active in many professional and community organizations. She is a firm believer in education and as such serves on the exam development committee of the Federation of State Massage Therapy Boards (FSMTB). She is a founding member of the Alliance for Massage Therapy Education, served on their board for 9 years, and was President for 2 years.

Among her honors she has received the Distinguished Service Award and the Professional Achievement Award from the American Society for Training and Development (ASTD), the Outstanding Instructor Award at the Desert Institute of the Healing Arts, the MO AMTA President’s Award, the Outstanding Dedication and Service Award from the AFMTE, 2012 inductee into the Massage Therapy Hall of Fame, and the MASSAGE Magazine 2020 Allstar.

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